NCE Minimum
Advertised Pricing Policy NCE Corporation 82 East Main St. Webster,
NY 14580 NCEMAPMB.PDF NCE Corporation actively supports the
advertising and promotion of its products by its domestic dealers
and distributors through materials provided by NCE at no or nominal
cost. We at NCE have determined that we shall not support
advertising, cooperative advertising or promotional materials that
have the effect of diminishing or detracting from the perceived
value of NCE products. Effective October 1, 2004, a minimum
advertised price (MAP) on all NCE products will be in effect. This
policy applies only to U.S. and Canadian dealers and distributors.
We have implemented this MAP policy to preserve our strong
reputation for providing customers with high value products and good
after sales support. We greatly value the efforts of all resellers
to distribute our products and support their customers. The MAP
policy shall work under the following guidelines: 1. The MAP for all
NCE products shall be 22 percent less than the MSRP listed on each
NCE price sheet for dealers and distributors. MAP pricing is
established by NCE may be adjusted by NCE at its sole discretion. 2.
The MAP policy applies to all advertisements of NCE products in any
and all media, including, but not limited to, flyers, posters,
coupons, mailers, inserts, newspapers, magazines, catalogs, mail
order catalogs, email news letters, email solicitations, Internet or
similar electronic media, television, radio, and public signage. The
MAP policy is not applicable to any in-store advertising that is
displayed only in the store and not distributed to any customer(s).
3. The inclusion in advertising of free or discounted products
(whether made by NCE or another manufacturer) with a product covered
by the MAP policy would be contrary to the policy if it has the
effect of discounting the advertised price of the covered product
below the MAP. 4. If pricing is displayed, any strike-through or
other alteration of the Minimum Advertised Price is prohibited. 5.
MAP applies only to advertised prices and does not apply to the
price at which the products are actually sold or offered for sale to
an individual consumer within the dealer’s retail location or over
the telephone. NCE dealers and distributors remain free to sell
these products at any prices they choose. 6. MAP does not establish
maximum advertised prices. All dealers and distributors may offer
NCE products at any price in excess of the MAP. Internet auctions
may not display or have reserved bid or other acceptable prices
below the MAP price. 7. NCE’s MAP policy does not in any way limit
the ability of any dealer to advertise that “they have the lowest
prices” or, they “will meet or beat any competitors price”, that
consumers should “call for a price” or phrases of similar import as
long as the price advertised or listed for the products is not less
than MAP. 8. From time to time NCE may discontinue models or engage
in promotions with respect to certain products. In such events, NCE
reserves the right to modify or suspend the MAP with respect to the
affected products by notifying all dealers of such change. NCE
further reserves the right to adjust the MAP with respect to all or
certain products at its sole discretion. Such changes shall apply
equally to all NCE dealers and distributors. 9. Intentional or
repeated failure to abide by this policy will result in termination
of dealership or distributorship. NCE does not intend to do business
with dealers or distributors who degrade the image of NCE and its
products. NCE will not provide prior notice or issue warnings before
taking any action under this policy. This MAP policy has been
established by NCE to help ensure the legacy of NCE as a top
producer of high performance, high quality, DCC products and to
protect the reputation of its name and products. The MAP policy is
also designed to ensure dealers and distributors have the incentive
to invest resources into services for NCE customers. |